Editorial
The question »Innovation: yes or no« has long passed. Much more today, it is: when and in which form. We are not talking about the creative »flash of genius«, or shortrun developments. Continuous innovation demands more. It is about developing new, improved solutions for customers (and the own company) in a sustaining manner. In the end, success on the market, and differentiation always remain the decisive points.
As the articles in the HILL Management Mailer show, innovation can include different areas – like products, additional services, processes, business models, or cooperations. Two factors are essential for implementation in the company: Software (culture, goals, strategies), and hardware (processes, structures, resources). Driving forces for success are those people that break out of the accustomed, assert themselves against opposition and fear, and therefore realize ideas in a direct and modern manner. A corporate culture that promotes – and demands – creativity, independent thinking, customer-orientation, and also error-tolerance is absolutely essential. The management is especially challenged – because innovation must be modelled actively, and be perceptible to the employees.
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Melanie Harrer |
In the HILL Management Mailer 1|2008, read about successful practical examples, survey results, and new approaches. We hope you enjoy it – and let yourself be inspired to new ideas.
